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CROSSROADS COMMUNICATIONS

Mastering Words and Images

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BIO

Sheila Consaul

Professionally, Sheila Consaul is an experienced corporate communications/public relations/media relations and marketing professional. She has worked for controversial organizations, Fortune 50 clients, non-profit organizations and trade associations including as the primary spokesperson for United Way Worldwide during Hurricane Katrina in 2006. Sheila holds a Master’s Degree in Public Communication from The American University, Washington, DC and a B.A. in International Studies from Bradley University, Peoria, IL. Having visited over 70 countries, Sheila also enjoys freelance travel writing. For more on her professional accomplishments, view Sheila's LinkedIn profile.


In addition to her career, Sheila spends time volunteering for a variety of interests and causes. She volunteers for her sorority, Pi Beta Phi, to promote literacy and served as a press conference supervisor at the 2000 Summer Olympics in Sydney, Australia. Sheila is passionate about pet therapy and volunteers with her Golden Retriever, Lucy, for Fairfax Pets on Wheels (Fairfax County, VA), People Animals Love (Washington, DC), HOPE-Animal Assisted Crisis Response (HOPE-AACR) and the American Red Cross Animal Assisted Therapy (AAT) program at Walter Reed National Military Medical Center in Bethesda, MD. Sheila also loves historic preservation and owns a lighthouse in Ohio that she purchased from the federal government in 2011.

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PROFESSIONAL HISTORY

DIRECTOR, COMMUNICATION STRATEGIES
MirLogic Solutions
 

October 2021- Current

Senior strategic communications consultant providing services to U.S. Federal government agencies including the Department of Homeland Security, Department of Defense (Pentagon Force Protection Agency) and US Coast Guard. Provide media training, communication planning, program implementation, strategic counsel and visual communications through video and graphic design. Specialization in biometrics, technology, controversial subjects and crisis communications.

DIRECTOR, COMMUNICATION STRATEGIES
SERCO/WBB/BRTRC Federal Solutions

December 2007 - October 2021

Seasoned corporate communications/public relations/marketing professional with over 39 years experience in marketing communications, media relations, government and public affairs, consumer affairs, event planning and execution.  Manage diverse and remote teams of up to 50 professional staff. Responsible for multi-million dollar budgets and project planning. Function as integral part of a senior level communications team. Specializations in biometrics, technology, financial services, controversial subjects and crisis communications.

DIRECTOR, MEDIA AND PUBLIC RELATIONS AND SPOKESPERSON

UNITED WAY WORLDWIDE

2005 - 2007

Served as the chief spokesperson for the leadership organization of United Way representing a $4 billion system of over 1300 local United Way organizations, 10,000 employees and one million volunteers. Developed and executed all public relations plans, initiatives and programs including those undertaken with high profile partners such as the NFL, MTV, America’s Promise, Wal-Mart and numerous other national corporations. Coached and prepared President and CEO and all other executives for media appearances and interviews. Oversaw strategy and content development for organization’s web site: www.unitedway.org. Represented the organization at public appearances and conferences. Served as an ongoing resource for local United Ways and as the primary crisis communications officer for external message development and communication to the public.

VICE PRESIDENT AND MANAGING DIRECTOR 

SHIFT COMMUNICATIONS

2003-2004

Directed regional office of national mid-sized public relations agency servicing a diverse client base ranging from technology companies to non-profits. Included creation and implementation of long- and short-term strategic communications programs designed to meet business objectives. Provided multiple types of communication outreach tools including online, channel-directed, competitive-driven and event-focused. Recruited, hired, trained and managed professional staff.

GENERAL MANAGER, EAST COAST OPERATIONS

THE HOFFMAN AGENCY

2000-2002

Opened Washington D.C. office including hiring staff and setting up infrastructure for international mid-sized high-tech public relations firm. Oversaw New York office. Directed all East Coast/Midwest new business activities. Served as Account Director for Hewlett-Packard Company’s Software Global Business Unit’s public relations activities. Specific technology experience includes general and enterprise software, web services, and Internet security.

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"Do not go where the path may lead. Instead, go where there is no path and leave a trail"

Ralph Waldo Emerson

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